How to Troubleshoot your Facebook Pixel?

As a marketer, you need your business to do well in the industry. What’s the other preferable route over promoting it on social media platforms? Facebook Ads is viewed as truly outstanding and most effective virtual methods to acquire website traffic and increment your conversion rates. However, when your Facebook Pixels dysfunctions, you may believe that is farewell to your odds of running dynamic ads on Facebook, drawing in more audience and conversion rate tracking. However, that is false. It’s genuinely simple to fix Facebook Pixel errors if you discover them springing up. You simply need to have the information on the techniques to be utilized to address those errors. Fret not. Here are two effective testing tools which will help you to troubleshoot your Facebook pixel errors.

Facebook Pixel Helper

This is extraordinary compared to other troubleshooting tools which cause you to conclude whether your pixel is working effectively or not. Once you have installed the Google Chrome plugin, go to your website in your Chrome browser and click on the Pixel Helper icon. By clicking the </> icon, the pop-ups on the screen will show the pixels found on the page, their effective loading or otherwise, and if any errors, amend them. You will be able to test events like a product view or an add-to-cart. The result will be shown on the Pixel Helper.

• A green mark represents the effective execution of an event.
• A yellow warning mark or a red mistake mark addresses issues or issues that you need to focus on.

In The wake of achieving the changes, you can test the event again and guarantee that the issue has been settled.

Test Events tool

To accurately test and troubleshoot your events in Ads Manager, the Test Events tool is the ideal tool. You will see it in the Events Manager section. To utilize it, enter the website URL in the space given. On the off chance that you don’t start this cycle, it won’t show the data when you open your website and test an event. Open your website and go to the webpage where you have set up the event you need to lead the testing on. The data on the events being fired will be available to you, the URLs they are being fired on, and the way of the setup. Before you begin testing any events on your site, guarantee that you incapacitate any advertisement blockers so your events get tested easily. Additionally, ensure that the test events site page stays open for the movement to be recorded. You will want to observe the information on the events going through testing, their URLs, and the name of the setup.

How would you fix Pixel errors?

These tools will give the most extreme output with 100% efficiency only when they are used appropriately. You may run over numerous errors while running your Facebook Ad. It’s simple enough to settle them by following a couple of basic steps. How about we investigate the errors and the steps engaged with settling them.

• Missing Content ID

This specific error influences the effective running of dynamic ads on Facebook. It is one of the parameters for standard events like ViewContent, AddToCart, and Purchase. Missing and mismatched content can make issues. On the off chance that a specific product on your website isn’t synced with the Facebook Product Catalog, this error manifests. When the content ID is missing in the pixel code, that specific item or product group won’t work for dynamic ads. Guarantee that you have spelled the event parameters correctly. Add the letter ‘s’ toward the finish of the boundary name “content_ids” when you list only one ID. You should utilize either “content_ids” or “contents” for the dynamic advertisement to run effectively. Guarantee your content IDs are correctly formatted with no additional numbers or symbols. The content_type boundary informs your pixel whether your content ID is for a product, a product group, or another content type. At whatever point you utilize this boundary, integrate it into each standard event and guarantee its correct use.

• Encoded Characters and Digits

This error emerges when Pixel Helper runs over an element that seems to be twofold coded. It may occur because of a tag or a CSM system that re-encodes data that has effectively been encoded. You need to confirm that the characters are not encoded twice.

Tool to be utilized: Pixel Helper.

• Invalid Pixel ID

What it means is that the sent ID for the pixel is out of line with the known pixel ID in the system. By utilizing the PixelYouSite plugin, you can twofold check the ID and achieve the important correction.

Tool to be utilized: Pixel Helper.

• Opted out of tracking

This is one of the fundamental errors which must be addressed at any expense. It is identified with your Facebook Privacy settings, addressing your exit from the tracking option. The Facebook Pixel Helper will stop working and make it harder for you to recognize any issues identified with Pixel. You can correct it by just altering your ad settings.

Tool to be utilized: Pixel Helper.

• Missing event name

It shows up when the event you are running is missing a title or a heading. Each event code should have a name, paying little heed to it being a standard one or a custom event. To determine this, click “See affected URLs” to check which parameters are causing the error and achieve the fundamental changes.

Tool to be utilized: Test Events.

• Event name mismatch

It shows up when there’s a mismatch between one of your standard events and one of Facebook’s standard events. Tap on “See affected URLs” to check and correct the code on the pages on your website which may contain the incorrect standard code. You need to remember that events are case-sensitive. Guarantee that you twofold check the codes.

Tool to be utilized: Test Events.

• Different events on a solitary action

On the off chance that your pixel is giving out different events in response to a solitary visitor action, possibly a button click, the error shows up. On the off chance that you need to have better optimization of your ads and reports, exclusively add event codes to explicit pages. After clicking “See affected URLs” to check the pages of your site containing the duplicate or incorrect event code, eliminate the additional event codes from pages where that specific action doesn’t happen. Additionally, check your site’s HTML code and eliminate any additional codes from the HTML template header. The Facebook pixel base code alone should exist in the header of your website.

Tool to be utilized: Test Events.

• Redundant purchase event

At the point when your pixel gets four or more purchase events, in any event, when a user makes only a solitary purchase on your website, this specific error shows up. It can prompt abundance reporting of purchases and higher odds of a negative effect on the conveyance of ads utilizing Conversion or Product Catalog Sales goals. For a more prominent optimization of your promotion, add only the purchase event code to a particular page on-site that would bestow an indication when someone finishes a purchase, similar to a thank you page. You can resolve this by checking which pages contain the duplicate purchase code and eliminate those code parts from the pages which are not an indicator of a purchase. Additionally, guarantee that there are no purchase event codes in your site’s HTML template header.

Tool to be utilized: Test Events.

• Invalid email provided

At the point when an invalid client email address is provided, this error shows up. The performance efficiency of cutting edge coordinating with features might be affected by this error. By opening your website’s source code and guaranteeing that the pixel progressed coordinating with features are appropriately set to get the correct data, this error can be effortlessly settled.

Tool to be utilized: Test Events.

• Duplicate events distinguished

It happens during an event that is being performed utilizing your site’s source code, and additionally, during the running of a programmed event. This leads to duplicate events being recorded and straightforwardly influencing the precision of your pixel reporting. You need to kill the programmed events by going to ” Events Manager > Data sources > Your pixel > Settings > Track events naturally without code”.

Tool to be utilized: Test Events

These are Pixel errors which will in general happen over and over. You need to roll out the important improvements to determine them. At this point, you have an idea about the consequences of leaving these errors unattended. It’s ideal to correct them at the most punctual with the goal that your Facebook pixels function easily. As a marketer, utilizing Facebook pixels ought to be remembered for your first concerns as you will want to follow and investigate your advertisement campaigns’ performance, be it the checking of leads and sales, ROI, getting an audience for retargeting, and optimization of ads for higher conversions. What are you hanging tight for? Get rolling and gain development in your conversion rates.